7. Serums (MORNING AND/OR NIGHT)

✿Anua's Niacinamide 10% + TXA 4% serum is a powerful solution for hyperpigmentation and uneven skin tone. This lightweight, water-based serum combines 10% niacinamide and 4% tranexamic acid to effectively reduce dark spots and acne scars while brightening the skin. Thanks to 2% alpha-arbutin, it also evens out skin tone by limiting melanin production. Hyaluronic acid and plant oils, such as macadamia oil, olive oil, and jojoba seed oil, provide intense hydration and soothing effects. This serum is ideal for those who want glowing skin and an even complexion without a sticky residue.

✿ Skin type: Suitable for all skin types, sensitive skin, hyperpigmentation 

✿ Contents / Format (ml / gr): 30 ml

✿ Key ingredients: Niacinamide

✿ Korean routine: 7. Serum

✿ Soothe redness and calm troubled skin with Anua's lightweight Azelaic Acid 10 Hyaluron Redness Soothing Serum. Its water-based formula combines azelaic acid, panthenol, aloe juice, and centella extract to target acne, rosacea, and irritation, while intensely hydrating.

Niacinamide reduces hyperpigmentation, while hyaluronic acid maintains hydration for a plump and radiant complexion. Thanks to its low irritation, this serum soothes dryness-related redness, leaving the skin fresh, balanced, and luminous.

✿ Skin type: Sensitive skin, skin prone to acne or rosacea, hyperpigmentation, all skin types.

✿ Content / Format (ml / gr): 30 ml

✿ Key ingredients: Azelaic Acid

✿ Korean routine: 7. Serum

✿ This lightweight and soothing serum is formulated to deeply hydrate, strengthen the skin barrier, and improve skin elasticity. Enriched with PDRN (salmon DNA), low molecular weight collagen, and 3% multi-layer hyaluronic acid, it helps smooth the skin, reduce the signs of aging, and reveal a radiant complexion.

Thanks to Anua's smart capsule technology, the active ingredients penetrate effectively into the deeper layers of the skin for optimal performance.

Watery texture, fragrance-free, non-comedogenic, ideal for daily care, as a night mask, or even mixed with makeup for a glowy finish.

✿ Skin type: Dry, dehydrated, sensitive, mature skin.

✿ Content / Format (ml / gr): 30 ml

✿ Key ingredients: PDRN and hyaluronic acid

✿ Korean routine: 7. Serum

✿ The Anua Peach 70% Niacin Serum is a nourishing elixir that will leave your skin as soft and delicate as a ripe peach. Thanks to a remarkable blend of 70% peach fruit extract and 5% niacinamide, this serum works wonders to achieve a balanced and even complexion. Its powerful formula not only brightens the skin and tightens pores, but also effectively removes dead skin cells and revitalizes tired skin thanks to its Peach Yogurt Complex, which contains peach blossom extract and beta-alanine salicylate.

What truly sets this serum apart is its ability to deeply hydrate and nourish the skin. Enriched with vitamin B12 and three types of hyaluronic acid, it delivers an explosion of hydration that leaves your skin glowing with vitality. Say goodbye to a dull complexion and embrace a radiant glow, thanks to Prunus Persica (peach) fruit extract and niacinamide. Enhance your beauty routine with this serum that not only evens out your complexion but also promotes clear, smooth skin. The Anua Peach 70 Niacin Serum will be your ally for perfect skin, radiant with beauty and vibrant with health.

✿ Skin type: Suitable for all skin types

✿ Content / Size (ml / g): 30 ml

✿ Key ingredients: Niacinamide, peach and hyaluronic acid

✿ Korean routine: 7. Serum

✿ Smooths wrinkles and refines skin texture with the Arencia Retinal Booster Shot. Its formula enriched with retinal helps stimulate skin renewal, improve elasticity, and reduce the appearance of fine lines and imperfections. Its lightweight texture absorbs easily for smoother, firmer, and more radiant skin.

Retinal also helps even out skin tone and fade pigmentation marks, while gradually improving skin texture. An ideal treatment for preventing and correcting the first signs of aging.

✿ Skin type: All skin types, especially mature, dull, uneven skin or skin with imperfections.

✿ Contents / Size (ml / g): 30 ml

✿ Vegan

✿ Key ingredients: Retinal

✿ Korean routine: 7. Serum

✿ The Beauty of Joseon Glow Serum combines the power of propolis and niacinamide to brighten and revitalize the skin. Its lightweight formula absorbs quickly, deeply hydrates, and reduces the appearance of imperfections, leaving the skin soft, glowing, and even. A must-have for luminous and radiant skin.

✿ Skin type: All skin types

✿ Contents / Size (ml / g): 30 ml

✿ Key ingredients: Propolis, Niacinamide

✿ Korean routine: 7. Serum

✿ Brighten and revitalize your skin with Beauty of Joseon's Light On Serum Centella + Vita C. This brightening serum combines 10% 3-O-ethyl ascorbic acid and 68% organic Centella Asiatica extract to even out skin tone, combat hyperpigmentation, and intensely hydrate. Non-sticky and non-greasy, it soothes, protects against external aggressors, and maintains hydration without discomfort. Its lightweight, fast-absorbing formula is ideal for a radiant complexion.

✿ Skin type: Suitable for all skin types, especially dry skin.

✿ Contents / Size (ml / g): 30 ml

✿ Vegan / Natural

✿ Key ingredients: Centella and Vitamin C

✿ Korean routine: 7. Serum

✿ Brighten and even out your complexion with the GLOW DEEP SERUM: Rice + Alpha Arbutin. This brightening serum combines alpha-arbutin — a vitamin C derivative that helps reduce hyperpigmentation and dark spots — with antioxidant-rich rice extract to hydrate, soften, and revitalize the skin. Its lightweight texture absorbs quickly, leaving the complexion brighter, more even, and radiant day after day.

✿ Skin type: Suitable for all skin types, especially dull skin or skin prone to pigmentation irregularities.

✿ Contents / Size: 30 ml or 60 ml 

✿ Key ingredients: Alpha Arbutin, rice extract

✿ Korean routine: 7. Serum